My target audience for my magazine is aimed at 17-25 years who are festival goers. When planning my magazine I felt it would be aimed more at females, as my magazine has developed and after producing the final outcome I feel its aimed at both males and females due to the layout and genre of the magazines front page. This is also due to the social group my magazine fits into would be aimed at both boys and girls as they both go to festivals so therefore will attract the same type of music genre. The magazines theme creates a summer atmosphere and summer is a season that everyone loves therefore the magazine will appeal to a larger range of target audience and will become more sell-able. The theme of summer also links into festivals that why i have chosen to aim my magazine at this social group of festival goers. The theme of summer was used because it creates a loveable atmosphere as summer is a season everyone loves that's why I decided to use this theme. I tired to portray the summer atmosphere through the use of colour, setting, lighting and the use of models. I used colour to portray the theme by using light colours like blues and reds to attract the attention of the target audience the colour linked into the setting as the lighter colours were used on the outdoor settings this also linked into my main theme of summer and festivals. The model in my magazine was used to portray what i feel my target audience would look like as they will see the magazine and automatically be able to relate to the model creating a larger group for the magazine to be sold to as the model i have used also creates a glamorous look, from the glamorous look i have created a fashion section within the magazine this will also expand the target market and sell more magazines. The fashion section of the magazine will be aimed at both males and females because the magazine genre is indie urban music it will sell this type of clothing if the fashion section is aimed at both sexes it will sell more magazines because it comes as a extra benefit of buying the magazine. Extra quotes on the front of the magazine are also advertising extra benefits to my target audience of buying the magazine theses quotes are ' 26 FESTIVALS THAT WILL BLOW YOUR MIND' and 'EVERYTHING YOU NEED TO KNOW ABOUT MUSIC' this quotes are known as pull quotes because they pull the audience into the magazine, theses quotes will help to sell the magazine by making it look like it contains extra benefits for the reader.
I decided to stick with the same target audience of festival goers through out the planning of the magazine and feel as the outcome has been produced its still a good target audience to aim my magazine at. This is due to the fact the criteria for the planning of the magazine was a 'music' magazine so i wanted to keep the idea of a 'festival mag' and the type of music played at a festival this is why i aimed my magazine at the 'indie/urban' target market.
The video below shows the extent of how many people go to festivals:
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